How and why we go to the movies -- to theatres -- has always been a tug-of-war. I don’t often get into the hows and whys of The Movie Industry but a couple things I heard recently made me want to chime in.
To recap, re The Hateful Eight I heard, “The Weinstein Company is making changes to the release.” And re The Force Awakens I heard, “I can’t wait to see it in IMAX!”
The goal was to have The Hateful Eight in 100 (70MM retro-fitted) theatres for Christmas Day. However, Weinstein also insisted that the theatres pick up the cost of the prints, which we know is expensive. (And read that again if you need to. Prints. Celluloid. So not just their cost but which theatres can still project actual film? Well …) Many theatres balked at showing the film, believing they'd end up in the red once the run was done, unable to sell enough tickets in their moderately-sized houses to justify the cost. Some theatres were still game, but Weinstein’s target was effectively cut in half, with true 70MM showings down to about 50 theatres. (And this probably is a better film, Mr. Bill Mechanic! So what are we to do now?)
'Cause that's always worth it.